Web design & conversion rate optimization
Web Design & Conversion Optimization Services
Turn a confusing visitor journey into a useful one. WordPress websites, focused landing pages and conversion improvements built around the decisions your customers need to make.
Earnedge • Ahmedabad & across India
Clear services, audience and value.
Useful content with intuitive navigation.
Accessible forms and relevant calls to action.
What are web design and CRO services?
Web design shapes the structure, content and experience of your website. Conversion rate optimization (CRO) uses evidence to improve the proportion of visitors who complete a meaningful action, such as an enquiry or purchase. The work starts with the visitor’s task, then connects design, usability and measurement.
What the work can include
Make every important page work harder.
We agree the priorities and deliverables around your starting point. The sections below explain the available work; your proposal defines the exact scope.
Website strategy
Define what your website needs to explain before choosing layouts.
- Audience and decision journey
- Page structure and content priorities
- Clear goals for each key page
WordPress design & build
Create responsive pages your team can use and maintain.
- Reusable page sections
- Mobile and desktop layouts
- Forms and essential integrations
Campaign landing pages
Connect the promise in your advertisement to the page visitors land on.
- One focused offer and next step
- Relevant answers and objections
- Lead capture aligned with intent
Conversion review
Find friction in your existing journey before assuming you need a full redesign.
- Navigation and message clarity
- Form usability and error states
- Evidence-based improvement priorities
Performance & accessibility
Review the practical details that shape a usable experience.
- Loading and layout stability
- Keyboard use and readable contrast
- Image and mobile layout checks
Launch & measurement
Plan the transition as carefully as the design.
- URL and redirect mapping where needed
- Form and event verification
- Agreed handover and launch checks
Make an informed choice
Redesign, landing page or focused improvement?
| Your situation | A sensible starting point | What to check first |
|---|---|---|
| The business has changed | Website redesign | Do your pages still match your services and audience? |
| One campaign needs a destination | Focused landing page | Does the page match the advert and conversion goal? |
| Visitors arrive but few enquire | CRO review | Is the issue intent, message, usability or the offer? |
| The website feels slow or unstable | Performance review | Use both diagnostics and real-user data where available. |
Free self-check · no sign-up
Try the five-minute website check.
Open your main service page on a phone. Work through these checks as a prospective customer would.
An unchecked item is a useful review question—not a score or proof of lost revenue. Checkmarks are temporary and are not saved.
A better-looking page is a hypothesis. Measure the result.
Conversion rate = completed target actions ÷ relevant visits × 100. Use a consistent definition and compare similar traffic sources and time periods. A change in audience or advertising spend can affect the result independently of design.
Core Web Vitals assess loading, responsiveness and visual stability. Good thresholds are LCP ≤ 2.5 seconds, INP ≤ 200 milliseconds and CLS ≤ 0.1 at the 75th percentile. These are experience benchmarks, not a sales guarantee. Google’s Web Vitals guidance ↗
From review to execution
A process you can follow.
Discover
Agree the audience, conversion goals, content and technical requirements.
Structure
Map the key journeys and approve content and layout direction.
Build & check
Implement the agreed design and review responsive behaviour, links, forms and tracking.
Launch & learn
Complete launch checks and use meaningful performance data to plan further improvements.
Before you invest
Understand the scope, cost and dependencies.
What shapes the cost?
Scope depends on page count, copywriting, design complexity, integrations and whether an existing site is being migrated. Hosting, paid tools and ongoing maintenance should be identified separately in the proposal.
What shapes the timeline?
Content readiness, stakeholder feedback, integrations and migration complexity shape the schedule. A focused landing page and a complete website rebuild need different plans.
Bring this to the first conversation.
Bring your website URL, priority services, examples of customer questions, the main action you want visitors to take and any known form or usability problems.
Discuss your scope with Earnedge →Straight answers
Questions before you get started.
Clear definitions and realistic expectations make for a better project.
Ask about your situation →Can you redesign our existing WordPress site?
Yes. We can assess the existing structure and recommend a focused refresh or a broader rebuild. Useful pages, existing URLs and search traffic should be considered before changes are made.
Will a redesign improve conversions?
It can address friction, but an improvement is not guaranteed. The offer, traffic quality, pricing and sales follow-up also matter. Agree a baseline and a meaningful conversion definition before judging the result.
Do we need enough traffic for A/B testing?
Reliable testing needs sufficient traffic and conversions for the question being tested. On lower-volume sites, usability checks, customer feedback and clearly documented changes may be more practical than declaring a winner from a small sample.
Will the website work on mobile?
Responsive layouts and checks on key mobile journeys are part of the design scope. Specific devices, browsers and accessibility requirements should be agreed before the build.
What happens to our existing SEO?
A redesign should include a review of important URLs, content, internal links and metadata. Where URLs change, a redirect plan and post-launch checks help manage the transition.
What should we prepare before requesting a proposal?
Share your URL, business goals, required pages, brand assets, content status and integrations. Tell us whether hosting, copywriting, maintenance or tracking should be included.
Related services
Connect the next part of the journey.
Start with your real situation
Find the most useful
next step.
Share your website, your goals and the challenge you want to solve. We’ll use that context to discuss relevant priorities and scope.