Answer engine optimization tools are software platforms designed to help websites rank higher in featured snippets and direct answers displayed by search engines like Google, Bing, and DuckDuckGo.
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ChatGPT Search can surface and link to public web pages when they are useful to a user’s question. There is no switch that makes a page “rank in ChatGPT,” and no one can promise that a page will be used in an answer. What you can do is make your content easier to discover, understand, verify, and cite.
Generative engine optimization (GEO) is the practice of improving a website’s usefulness and discoverability for AI-assisted search experiences. In practical terms, it means making your content easy to find, understand, verify, and use when a search system generates an answer with links to supporting pages.