Analytics & conversion tracking
Analytics & Tracking Services for Growth
Connect GA4, Google Tag Manager and conversion measurement to the actions your business cares about. Start with a clear measurement plan, then check the data before trusting the dashboard.
Earnedge • Ahmedabad & across India
Agree what counts as a meaningful action.
Check events, duplicates and reporting logic.
Use useful reports with known limitations.
What are analytics and tracking services?
Analytics and tracking services configure how website activity and business actions are measured and reported. The work can include a GA4 measurement plan, Google Tag Manager setup, key events, advertising conversions, dashboards and validation of the events used to guide marketing decisions.
What the work can include
Build measurement around real decisions.
We agree the priorities and deliverables around your starting point. The sections below explain the available work; your proposal defines the exact scope.
Measurement planning
Define the questions your reporting needs to answer.
- Business goals and event definitions
- Primary and supporting actions
- Naming and reporting conventions
GA4 configuration
Review the property and events behind your website reports.
- Property and data-stream review
- Relevant key event configuration
- Channel and landing-page analysis
Google Tag Manager
Organize how approved tracking is deployed and tested.
- Tag and trigger review
- Duplicate implementation checks
- Documented changes and validation
Conversion tracking
Separate intent signals from completed actions.
- Successful form submissions
- Calls and bookings where supported
- Advertising conversion configuration
Reporting & dashboards
Present the measures that support a decision.
- Useful channel and journey views
- Agreed KPI definitions
- Source and attribution context
Tracking quality review
Find gaps before they distort your next decision.
- Test paths and duplicate events
- Consent-dependent behaviour
- Handover notes and known limitations
Make an informed choice
A click, an enquiry and a sale are different events.
| Action | What it tells you | What it does not prove |
|---|---|---|
| Click on a contact button | The visitor showed intent | That a form was completed or a call connected. |
| Confirmed form submission | The website accepted an enquiry | That the enquiry is relevant or qualified. |
| Qualified lead recorded in CRM | The lead met agreed criteria | That a sale has closed. |
| Closed sale with a recorded value | A commercial outcome was recorded | That one marketing touchpoint deserves all credit. |
Free self-check · no sign-up
Can you trust your current conversion numbers?
Walk through one enquiry journey and compare the intended definition with what your reports actually count.
Use a clearly labelled test enquiry only with your team’s agreement. This checklist does not submit anything. Checkmarks are temporary and are not saved.
Why GA4 and ad-platform numbers can differ.
GA4 uses key events for important business actions. Google Ads conversions support advertising measurement and bidding. Counting methods, attribution settings and reporting dates can differ, so the two reports do not automatically represent the same thing.
Google documents the distinction between key events and advertising conversions. GA4 key events and conversions ↗
From review to execution
A process you can follow.
Define
Agree the business questions, event map and access required.
Implement
Configure the agreed tags, events and reporting connections.
Validate
Run documented tests and check duplication, values and relevant consent behaviour.
Explain
Hand over definitions, reports, test evidence and any known measurement gaps.
Before you invest
Understand the scope, cost and dependencies.
What shapes the cost?
Scope depends on the number of sites, event complexity, ecommerce requirements, ad platforms, CRM integrations and the condition of existing tracking. Paid tools and custom development should be identified in the proposal.
What shapes the timeline?
Access availability, developer changes and integration testing shape delivery. Historical data that was never collected usually cannot be reconstructed by installing tracking today.
Bring this to the first conversation.
Bring your website URL, platforms in use, important customer actions, current reports and one example of a number you do not trust. Do not send passwords or customer records through the enquiry form.
Discuss your scope with Earnedge →Straight answers
Questions before you get started.
Clear definitions and realistic expectations make for a better project.
Ask about your situation →Can you fix existing tracking?
Yes. We can review the current implementation, identify missing or duplicate events and scope the changes needed. Access and platform limitations are checked before committing to a solution.
Will tracking capture every customer action?
No. Consent choices, browser restrictions, blockers, cross-device journeys and offline activity can create gaps. Reporting should explain those limits rather than claim complete visibility.
Can you connect website leads to sales?
Where your CRM and workflow support it, we can scope how lead stages and sales outcomes connect to marketing reports. The definition of a qualified lead and the quality of CRM updates are essential.
Why should a button click not be our main lead metric?
A click can happen without a successful enquiry. Track it as an intent signal where useful, and use a confirmed completion event for the actual lead action when the implementation supports it.
Do we need a dashboard?
A dashboard helps when it brings agreed definitions and decisions into one place. It does not fix incorrect events. Validate the underlying measurement before adding more charts.
What access will you need?
That depends on the agreed scope and may include analytics, tag management, advertising accounts and the website. Appropriate user access is preferable to sharing passwords.
Related services
Connect the next part of the journey.
Start with your real situation
Find the most useful
next step.
Share your website, your goals and the challenge you want to solve. We’ll use that context to discuss relevant priorities and scope.